Friday, April 03, 2009

School Book Fairs Spur YA Sales

TKA client Linda Gerber, author of the DEATH BY series, was mentioned in a recent Associated Press article spotlighting children's book fairs. The article notes that book fairs have increased in number from around 8,000 in the early 80s to 120,000 annually, with most events being controlled by Scholastic Corp. Also, the popularity of book fairs has remained steady throughout the rocky economic times, mostly attributed to the fact that parents will penny pinch -- but not when it comes to buying book for their kids. Certainly one of the perks to being a YA author *wink*.

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Blogger Cursing Mama said...

My daughters school is very crafty and has their "Grandparents Lunch" coincide with Spring Book Fair; may daughter came home with 2 new books from Grandma.

Friday, April 3, 2009 at 12:31:00 PM EDT  

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