Friday, September 25, 2009

Office Buzz: Dan Brown's Ebook Failure?

In a recent article on The Business Insider, the headline read “Dan Brown’s E-Book Sales Aren’t So Killer After All.” When news like this hits our agents’ various laptops and Blackberries, it’s followed by much sighing and a round of flabbergasted email forwarding. So let’s hearken back to the days of Dragnet’s plea for “Just the facts ma’am,” and find out why THE LOST SYMBOL’s ebook critics are just plain wrong.
The Rundown: THE LOST SYMBOL was released last Tuesday in both the print and ebook version. The ebook only accounted for about 5% of the title’s total first week sales. However, that was 5% of 2 million copies. No need to pull out your calculators. That’s 100,000 downloads. This phenomenal accomplishment broke Random House records and publishing records, in general, worldwide. It is by all intents and purposes a major accomplishment for both versions of the book.
The Lesson: It’s simply perspective. If you want to, you can always look at the negative. You could say 5% is chump change, so to speak, in light of the 1,900,000 who bought the traditional hardcover. We would argue, however, that 5% might only be a sliver of the pie, but it still equates to a sure-fire success for digital publishing and is a clear indication of its future.
One wonders if it were any other book besides the much hyped Dan Brown tome, would ebook customers so easily be disregarded? The fact that 100,000 paying customers opted to turn on a switch, press a button and immediately start reading a book on their screens is an undeniable indication that the market for ebooks is here to stay.

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Blogger elnice said...

That's a lot of downloads. I know its coming, but I still love the feel of a new book in my hands. Even more, I love sharing my books with friends, I wouldn't let a 300+ dollar kindle out of my sight.

Friday, September 25, 2009 at 3:24:00 PM EDT  
Blogger LINDA M. FAULKNER said...

Thank you for sharing precise details. As you said, it's all in perspective. Someone with imagination, can slant a story any which-way he wants.

Friday, September 25, 2009 at 11:28:00 PM EDT  
Blogger ballz said...

thank you for the download link

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Sunday, September 27, 2009 at 2:14:00 PM EDT  
Blogger Marisa Birns said...

This is good to know. And thanks for stopping me from doing the math (a four letter word for me).

Though what's this about a calculator? Was going to use my fingers...

Tuesday, September 29, 2009 at 10:22:00 AM EDT  
Blogger jh said...

Just to add a bit more perspective, that's 100,000 paid for downloads when the illegal eBook was widely available for free on many web sites.

Tuesday, September 29, 2009 at 10:56:00 AM EDT  
Blogger chris said...

I sell ebooks, and if one of them ever sold anywhere near 100,000 copies, I'd be doing cartwheels of joy.

Tuesday, September 29, 2009 at 12:26:00 PM EDT  
Blogger kathryn said...

i am interested in ebook and the follow up is one of the ebooks :-) thx for your posting '

e-business book
online marketing book
business ebook

Tuesday, April 13, 2010 at 4:35:00 AM EDT  

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