Industry News Monday
Today BookStandard.com is running a feature story on book trailers. The article is a must read focusing on the origin and growth of the "book trailer". This trend is something that has taken off in 2006. Here at TKA, we have seen more and more authors jumping into this venture and using this new medium as another way to get the word about their book out.
COS Productions was the first company to actually start production of these trailers which can contain content ranging from live action sequences to author interviews. Other companies have jumped onto the bandwagon as more and more authors are seeing the positive feedback and publicity resulting from such features.
BookStandard.com has recently launched a blog focusing on these trailers entitled BOOK TRAILERPARK :
"Book video contests, debating the pros and cons of various types of book videos and learning more about behind-the-scenes of book video production are some of the topics we’ll be discussing on the new blog, Book Trailerpark. Covering internet marketing plans, with a focus on video content, even the smallest-budgeted book videos can make a home in the Book Trailerpark." - Book videos: Where did they come from? By Kimberly Maul 10/9/06
This will definitely be a blog to bookmark as trailers move to the forefront of book advertising.
In celebration of the Book Trailerpark's launch below I am highlighting some of the trailers featuring books by some of our fabulous TKA clients.
Sit back and enjoy the show!
Gemma Halliday's Trailer for SPYING IN HIGH HEELS in stores NOW!
Deidre Knight's trailer for PARALLEL HEAT in stores NOW!!
Chris Green's trailer for BAITED in Stores TOMORROW!!!
Sylvia Day's trailer for THE STRANGER I MARRIED in stores 01/01/07!!
We hope you enjoyed! What do you think?!
COS Productions was the first company to actually start production of these trailers which can contain content ranging from live action sequences to author interviews. Other companies have jumped onto the bandwagon as more and more authors are seeing the positive feedback and publicity resulting from such features.
BookStandard.com has recently launched a blog focusing on these trailers entitled BOOK TRAILERPARK :
"Book video contests, debating the pros and cons of various types of book videos and learning more about behind-the-scenes of book video production are some of the topics we’ll be discussing on the new blog, Book Trailerpark. Covering internet marketing plans, with a focus on video content, even the smallest-budgeted book videos can make a home in the Book Trailerpark." - Book videos: Where did they come from? By Kimberly Maul 10/9/06
This will definitely be a blog to bookmark as trailers move to the forefront of book advertising.
In celebration of the Book Trailerpark's launch below I am highlighting some of the trailers featuring books by some of our fabulous TKA clients.
Sit back and enjoy the show!
Gemma Halliday's Trailer for SPYING IN HIGH HEELS in stores NOW!
Deidre Knight's trailer for PARALLEL HEAT in stores NOW!!
Chris Green's trailer for BAITED in Stores TOMORROW!!!
Sylvia Day's trailer for THE STRANGER I MARRIED in stores 01/01/07!!
We hope you enjoyed! What do you think?!
posted by Elaine Spencer at 1:54 PM
5 Comments:
They're fantastic! I love book trailers :)
I love 'em! I've even made a few myself for a friend.
These are so addictive! I have to admit, most of my wish list lately has been the result of watching these.
What a fantastic way to hook someone! This is spot on advertising for romance novels. I love it!
if you are "elevating" the printed word to the level of the moving image, your promo had better work at the level of the moving image.
the new apple ads (which are ultimately about an inert box) create a narrative sell out of a litany of technical differences.
pharmaceutical ads don't mention pills, but sell you the story of how life gets better.
with clever production, neither of these approaches require a ton of money.
books come with drama and story built in. you don't need weiden + kennedy to conjure up a sell... but you do need clever execution.
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