Monday, May 14, 2007

Simon & Schuster's New Marketing Tool

In the ever growing trend of making books “multi-media” outlets, Simon & Schuster announced last week their plan to create an online video channel for books and authors. Stemming from the rapidly expanding number of authors and their publicists creating “book trailers,” S & S plans to create a home for these marketing tools.

Ever wonder when you’d see your favorite book on video? Ever wish you had easy access to learn a little bit more about why the author of a novel you enjoy crafted it that way? Well, if these statements describe you, it seems your wait is over.

Simon & Schuster is joining with the internet company TurnHere to create an online video channel for books and authors. TurnHere’s videos will also be found at, YouTube, and the featured author’s website.

As early as June TurnHere will feature two minute segments on featured authors and books. This channel,, will include videos from all genres including adult, children, and audio.

Currently Simon & Schuster plans to start with around 40 authors including bestsellers, Sandra Brown, Mary Higgins Clark, Vince Flynn, Philippa Gregory, Ursula Hegi, Mark Hyman, and Kathy Reichs.

With Simon & Schuster leading the way, surely other publishing conglomerates will jump on the bandwagon to offer their readers that “something extra”.

So tell us, in all likelihood, is this a site you will visit? Do you find yourself being compelled to buy a title after seeing a trailer or pod-cast featuring a selected author or title? Do you think that this service will be a success and help propel authors to the next level of their career by reaching an expanded audience? We would love to hear your thoughts on the situation!

Here’s wishing everyone a fabulous Monday!


Blogger Patrick McNamara said...

First it was webpages, then blogs and now podcasts. I've just recently started my own podcast at I could do a videocast but audio is a little more portable. (If you're interested in doing one let me know.)

It's done as a marketing tool but they don't realize that they then have to market that. And it takes time and work to produce one. Right now I'm spending more time editing than recording. Let's see how they are a year after they start. It could prove to cost more than it makes.

Monday, May 14, 2007 at 4:12:00 PM EDT  
Anonymous Katrina Stonoff said...

I would visit it once anyway. If it looked too much like "BUY OUR BOOKS!" I would probably never go back, but if there was valuable content, I might.

I've never read a book because I saw the trailer (though I've been intrigued).

I have, however, purchased and read four books in the past year specifically because I heard the author on a podcast (10 percent of the total books purchased and read).

In fact, I'm rather intrigued now, wondering exactly where I *do* find the books I read. Maybe I'll look at my records and see where all I find the books I purchase and/or read.

Monday, May 14, 2007 at 9:26:00 PM EDT  
Blogger Anil P said...

I'm not sure how useful authors will find it in terms of actually getting people to buy their books.

However, it would be nice to actually learn of why the author wrote the book the way they did. But then why would I be interested in seeing the trailor before reading the book? It is only after I have read the book will I decide if my curiosity is sufficiently arounsed to want to know more about the authors and their books.

After Steinbeck's Grapes of Wrath, I was more than keen to read the journal (Working Days) he kept when writing the Grapes of Wrath. I'm not sure if I'd be bothered with the diary if I had not read the novel before.

But yes, the new venture would satisfy a curiosity, only to a point.

Monday, May 14, 2007 at 10:11:00 PM EDT  
Blogger beverley said...

I think that's a fabulous idea. Right now I tune in to which I think is so much fun and interesting. I will definitely tune in to this and yes, I have bought books based on the interviews that I wouldn't have otherwise.

Tuesday, May 15, 2007 at 8:46:00 AM EDT  
Blogger Keri Ford said...

I'm on the fence a little on this one. when I go book shopping for a new author, I typically go to my online book club, select the genre I want and just read descripts until I find something interesting.

If not that way then I find new authors through blogs. I enjoy being able to chat back and forth.

I don't know that I'd go looking at a bunch of trailers for books. I've only seen one, and that was on an automatic author read.

Tuesday, May 15, 2007 at 10:04:00 AM EDT  

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