Monday, January 22, 2007

Just What I Like to See...

Fresh back from New York City and I couldn't have better things in my inbox waiting for me. Below is a trailer and a website that truly exemplifies what I discussed with the editors up north--direct marketing, quality work, placing your finger on the pulse of your audience. Now, I'm not saying that these are the ONLY two examples...just two FINE examples that have found me this morning.

First, the trailer...



I'm already a fan of COS, but this is a new level of fabulous. When you see something this attention grabbing, break it down and think about what is it that gets to you and would that get to your friend or your other friend? Why or why not? Then test it! It's easy enough with this case. See how your marketing/promo muscle is.

Hit up your own blog or the comments here and let me know what it is that you found striking or unappealing about this trailer. I'm a little biased cause I already know the story. Ultimately, would this trailer succeed in getting YOU to find out more? Where would you run across a trailer like this? Where would you like to see it?

I'll let you sit on this trailer for a bit, then I'm hitting you with the website.

Happy Monday!
Julie

12 Comments:

Blogger Angela James said...

I blogged about it, Julie, and passed the trailer on, but it prompted me to go to Amazon and look the book up, add it to my wishlist to order closer to release date. Great trailer, very catchy! But I'm a huge fan of book trailers, I think they're fun.

Monday, January 22, 2007 at 3:56:00 PM EST  
Anonymous Jaci Burton said...

Julie, it's bad enough that I've already preordered this book and I've already told Chris that I can't wait for its release. Now you have to torture me with that killer trailer?

Tease *g*

I'm DYING to read this book!

The trailer rocks! COS does an amazing job with trailers, don't they?

Monday, January 22, 2007 at 4:14:00 PM EST  
Blogger Julie Ramsey said...

Yes, they do. This is one of the best IMHO. Great feedback ladies! I'm going to try to get the post so it's not skewin' the rest of the page!

Monday, January 22, 2007 at 5:07:00 PM EST  
Blogger Marley Gibson said...

Welcome back, Julie! Hope TKA had a fab time in the Big Apple.

I really love the feel of the trailer and it made the book feel more like a movie to me. I mean that in a good way because I'm a very visual person. I think it made me interested enough to at least find out a little more about the book.

Marley = )

Monday, January 22, 2007 at 6:16:00 PM EST  
Blogger Eliza said...

I'll be honest--I don't think it looks good at all, and I've only ever seen one book trailer that I liked (and I can't even remember what it was). The production quality looks cheesy to me. It's the equivalent of having a second-rate Web site or a bad cover.

Which I hate to say, because the cover looks great. And because the cover looks great, I headed to the Web site, where I read the synopsis.

WOW! I'll be reading this, but because the trailer contained a glimpse of the actual book.

I might be a bit of a snob, though. Everyone else seems to like it, but it didn't strike me as very professional, and it didn't really tell me anything about the story's UMPH as compared to the synopsis.

One last comment: it reminded me a whole lot of Angel, the Buffy the Vampire Slayer spinoff. Which is good because I love the Buffyverse, and bad because it looked a little like a ripoff--and I don't think the novel deserves that.

Don't worry; I'll be buying nonetheless.

Monday, January 22, 2007 at 6:58:00 PM EST  
Blogger Lis said...

I liked it. I can see what Eliza was talking about with the opening. It did have that ANGEL feel to it, but then veered off. Looking forward to reading the book

Monday, January 22, 2007 at 7:15:00 PM EST  
Blogger Gina Black said...

I liked it, which is wierd because I uaually don't care for book trailers much. (I work with video everyday so I'm a jaded audience.)

What's funny is that I had to watch it twice and I still don't recognize the setting as L.A. Maybe the downtown shots (although I have to admit I don't usually see the buildings from above like that), but the streets didn't look like Hollywood or mid-Wilshire or anywhere I recognize.

Monday, January 22, 2007 at 7:49:00 PM EST  
Anonymous Cindy Procter-King said...

I'm not usually a fan of book trailers (I usually find them too long and boring), but this one had enough to keep me interested. But I don't like scary images! Thanks for the not-great dreams!

Cindy

Monday, January 22, 2007 at 10:04:00 PM EST  
Anonymous Anonymous said...

Julie,
Paranormal isn't the genre of choice for me... so maybe that makes me objective... ? But I thought it was awesome. I love the fact that there weren't too many visuals to undermine my imagination (for character, place, etc.) but that there WAS enough of all the stimulation that my brain is getting so used to absorbing from everywhere...

I have to say that I just may have to go check out this read.

Did the author pay for this?
Does the publisher pay for this?
How are these used to market?
Deanna

Tuesday, January 23, 2007 at 10:45:00 AM EST  
Anonymous LG said...

I don't get it. A video trailer for a novel? Doesn't do a thing for me. Maybe if I were already familiar with the author, but... I choose books based on the, uh, writing, which is all but invisible here.

Tuesday, January 23, 2007 at 1:35:00 PM EST  
Anonymous --E said...

gina black--

It doesn't look like LA because it isn't LA. Unless LA has started importing NY taxis.

(disclaimer: I have no idea if LA has yellow cabs with a white light box on the roof. So maybe it is LA. But if you told me it was NY, I would believe you. It's blurry and grainy, but I would swear those are NYCTA buses passing through Times Square.)

Thursday, January 25, 2007 at 2:23:00 PM EST  
Blogger Tracey said...

I have never seen a video trailer before and I love vampire books - so this was great - piqued my interest without giving too much away. Got me asking questions too - like is the vampipe under the streets good or bad, did they witness the murder or commit it. All makes me go to Amazon to look it up.

Monday, January 29, 2007 at 8:42:00 PM EST  

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